The Liberty Trail
Brand Identity • Print • Wayfinding & Signage
Designed at Bluecadet
Content Development by Liz Russell
Design & Art Direction by Alyssa Hamilton
Creative Direction by Kim Quinn
The Liberty Trail will be a unified path of preservation and interpretation across South Carolina, telling remarkable—and often untold—stories of the American Revolution.
The primary mark is contained with a shield, referencing military iconography. The color and typography are inspired by the Fort Moultrie flag, an icon of South Carolina since the American Revolution.
The wordmark within the logo acts as a framing device when split and offset with an image, creating a window to the past.