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Parcel Events

Brand Identity • Packaging • Illustration
Brand photography by Bre Furlong

Parcel Events elevates and simplifies the hosting experience by delivering bespoke event plans and decor directly to your door.


In collaboration with founders Emma and Hillary, we developed their brand architecture and visual identity to reflect the quality of their goods and services, as well as the delight and ease of hosting with Parcel.


The logo was designed to be responsive and provide a lot of flexibility depending on how it's used. The marks includes a mix of cursive and monospace typography along with a custom 'parcel' icon with a P hidden in the bow.

Identity System

The identity is warm, approachable and just a little fancy, sort of like your favorite party host.


The brand fonts include Louize, Figtree and Pitch Sans for a robust typographic system that is friendly and organized. The color palette balances bold and soft colors with a dash of gold for some sparkle. 

Illustration plays a major role in the identity, including a set of custom icons and an illustrated rowhome, which are used on collateral and merchandise. Emma and Hillary even opted for an illustrated "headshot" rather than a standard photograph.


Alyssa was a key team member in helping to build out our company’s brand identity. From discovery through final illustrative touches, Alyssa listened to our needs and helped bring Parcel Events to life. As former project managers, we also appreciated Alyssa’s attention to detail, organization, and collaborative working style throughout the project in addition to her beautiful design work.


Emma & Hillary, Co-Founders of Parcel Events
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