Weckerly's Ice Cream

Brand Identity • Packaging • Merch

Weckerly's makes highly seasonal French-style custard ice cream using ingredients from local farms. We worked together to update their identity and packaging to better reflect their commitment to business transparency and a fun, friendly ice cream experience.

Packaging

We switched from a white coated-paper pint container to a clear container so customers can not only see the product inside, but so the containers can be recycled or reused.

The ice cream sandwiches are wrapped in a biodegradable wrapper adorned with hand-drawn berries, flowers and bees, a charming reminder of the care behind the selection and use of each ingredient.

Illustrations weave their way through the brand, from social media to merchandise.

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