World Blends

Brand Identity Concept • Packaging • Print

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MFA Student Project, Tyler School of Art

Art Direction by Kelly Holohan

Photography by Sam Fritch

World Blends explores the flavors of the world through regional spice blends. By focusing on familiar ingredients found in unfamiliar blends, users can try new flavors and built their culinary repertoire. The brand is expressed through an energizing color palette, warm and inviting illustrations, and patterning that references architecture and textiles from around the globe.